Post#5
In this video I will talk about the next big thing in Marketing. It’s already here and it isn’t technology, it’s Impact.
Links, references and credits:
Not Just a Cadbury Ad
https://www.youtube.com/watch?v=gBWLm6Sx1WI
Don’t Buy This Jacket
https://www.patagonia.com/stories/dont-buy-this-jacket-black-friday-and-the-new-york-times/story-18615.html
Upndo
Wild.AI
https://www.crunchbase.com/organization/wild-2/technology
2019 Porter Novelli/Cone Gen Z Purpose Study
2020 Zeno Strength of Purpose Study
Purpose 2020 Kantar Consulting
